PGDM with Triple Specialization
PGDM
Synergy School of Business offers two year full time post graduate Program (PGDM) in Business Management with triple specialization with 100% placement assistance. Specialisations are divided in to three types 1. Major area of specialisation with 5 courses 2. Minor area with 3 courses 3. Sectorial area with 2 courses leading to triple specialisation with 10 specialisation courses apart from the few general courses irrespective of the specialisations they choose.
Functional areas of specialisations :
1. Marketing
2. Finance
3. IT & Systems
4. Human Resource Management
5. Logistics and Supply chain Management
Sectorial specialisations:
6. Data science Management
7. Digital Marketing
8. Pharma and Health care Management
9. Agri. business Management
10. International Business
11. Retail Management
12. Health care management
13. Telecom Management
14. Real Estate & Construction Management
15. Business Analytics
16. Bio Business Management
How to select your specialization?
If you are a B Tech student from –
- ECE branch Choose Telecom Management
- CIVIL – Choose Real Estate & Infrastructure Management
- IT/ CSC – Choose Business Analytics/ Data science Management/ Digital Marketing / IT & Systems
- Mechanical- Choose Logistics & Supply chain management
BSc – life sciences students (Bio technology, Micro biology, Genetics, Nutrition ,Bio informatics, Botany, Zoology), BBA, B Pharm students can select
- Bio Business Management
- Healthcare Management
- Pharma Management
BSc Agri, B Tech Agri, Food and technology can choose
- Food and Agri business Management
B Pharm students are eligible for –
- Pharma and health care Management
- Health care Management
B.Sc, B.Com, BBA eligible for-
- HR
- Marketing
- Finance
- Supply chain Management
- Retail Management,
- Business Analytics,
- International Business, etc.
A brief description of specialisations:
Digital Marketing
Students can learn about digital marketing tools and techniques, digital business models, implement core marketing strategies through digital channels, plan and promote campaigns on digital platforms and engage customers and increase the business profitability.
Business Analytics
Data driven decision making approach applied in marketing strategies. Business analytics is the blend of business intelligence, computer programming and statistical analysis of business data.
Data science Management
Predicting the present and future patterns based on historical data and modelling is data science. In data science management students learn how to make complex decisions using data science tools, core business strategies and big data, business intelligence etc.
Pharma Management
Synergy’s exclusive post graduate course for pharma students helps them to enhance the business skills apart from domain expertise to cater to the managerial need of the Pharma industry.
Bio business Management
A combination of Life science expertise and management skills. Students with a life sciences background can do this course. This course gives the insight of core management practices, understanding the regulations in the market, implementing bio business strategies, marketing bio products, understanding the market demand etc.
PGDM(MBA)
Focuses on pharmaceutical industry leadership, strategy, and operational management skills.
PGDM (MBA) in DIgital Marketing
Equips students with digital marketing skills, strategies, and analytics expertise.
PGDM (MBA) in Data Science Management
Combines data science, business strategy, and leadership for data-driven professionals.
PGDM (MBA) in Pharma Management
Focuses on pharmaceutical industry leadership, strategy, and operational management skills.